Unit Recruiting Campaign Resources

Recruitment Road Map

Scouts BSA Recruitment Idea Book

Beascout.org can be used to complete and submit online youth and/or adult applications.

Social Media

Why Social Media Matters

Recruiting Strategies in a Digital World
A step-by-step guide to building your unit’s presence on social media.

Social Media Calendar

Videos

Cub Scouts

Scouts BSA

Parents & Leaders:
Building Values
Adventures Together

shutterstock_2301215241

RECRUITING METHODS

Social Media

The goal is for every unit to create a dynamic digital presence to showcase all your unit has to offer new scouts.

School Talks

A 3-5 minute talk to potential members who are interested in joining the Scouting program. Presentations can take place at schools, community centers, churches or directly to other youth-serving organizations.

Join Scouting Event

Join Scouting Events give parents and youth an opportunity to get to know Scouting and to learn how your Pack works.

Bring a Friend Recruitment

Consider having a recruitment campaign within the pack and troop. Offer incentives to each Scout who brings in a friend, as well as an overall prize for the top recruiter.

Event Resources

CUB SCOUTS

Event Resources

SCOUTS BSA

Additional Resources

Resources and References from National BSA

The BSA Brand Center is a one-stop shop for images available to units for use in websites and presentations. As long as the images are used for a Scouting purpose, no special permission is needed.

VISIT THE BSA BRAND CENTER

BSA Brand Identity Guide

For guidelines as to how best to utilize these tools please see the BSA Brand Identity Guide.

VIEW THE GUIDE

Sign-Up Night Unit Playbook

Sign-up nights give parents and youth an opportunity to get to know Scouting at a personal level, face-to-face. View the playbook below for tips!

VIEW THE PLAYBOOK

Videos

Print

Peer to Peer Recruitment Cards