Unit Recruiting Campaign Resources
Recruiting Guidebook for Cub Scouts
Recruiting Guidebook for Scouts BSA
A unit leaders guide through the entire recruiting campaign.
Beascout.org can be used to complete and submit online youth and/or adult applications.
Social Media
Recruiting Strategies in a Digital World
A step-by-step guide to building your unit’s presence on social media.
Videos
Parents & Leaders:
Building Values
Adventures Together
Parents & Leaders:
5 Questions About Cub Scouts
Cub Scout Fun- Birdhouses
Cub Scout – Escape the Great Indoors
Recruiting Methods:
Social Media:
The goal is for every unit to create a dynamic digital presence to showcase all your unit has to offer new scouts.
School Talks:
A 3-5 minute talk to potential members who are interested in joining the Scouting program. Presentations can take place at schools, community centers, churches or directly to other youth-serving organizations.
Join Scouting Event:
Join Scouting Events give parents and youth an opportunity to get to know Scouting and to learn how your Pack works.
Bring a Friend Recruitment:
Consider having a recruitment campaign within the pack and troop. Offer incentives to each Scout who brings in a friend, as well as an overall prize for the top recruiter.
Try Scouting Events:
Give a new family the option to try a Scouting day event before buying into a full membership.
Resources and References from National BSA
BSA Brand Center: A one-stop shop for images available to units for use in websites and presentations. As long as the images are used for a Scouting purpose, no special permission is needed. For guidelines as to how best to utilize these tools please see the BSA Brand Identity Guide.
Your Step-By-Step Guide to Creating Guide to Growing Your Social Community
Videos:
Print:
- Rockets Postcard (Fillable)
Peer to Peer Recruitment Cards:
- Cub Scout (Fillable)
- Scouts BSA (Fillable)
